Twitter is a site for people to microblog on their business or connect with their friends. Twitter creates community by sharing knowledge and expertise by microblogging about your chosen professional. By microblogging you render yourself as an expert in your field. By being informative, you increase your credibility. Increasing your credibility, increases your business! Sound like a plan!
The benefits of tweeting on Twitter increases your visibility. How? Tweeting drives traffic to your website by acquiring followe4rs and people whom you follow. These microblogs can be connected to you through Facebook, LinkedIn, and various other Social media sites.
How to make Twitter beneficial for you!
First, what are your goals? The best strategy is to follow people whom are in your target market, comment, retweet, direct mail, share about what you are reading, selling, and doing.
Render yourself an expert by regularly tweeting information on what is going on with your company and/or your industry. Periodically make announcements related to your company and introducing new products, but don’t over do it! The main point is to build relationships and gain trust. An example of a tweet could be anywhere from an inspirational quotation, stories that have happened in your business, new products, announcements, from taking a walk with your dog in the park. But make sure that your tweets are positive and upbeat at all times. Who cares about your drama and chaos.
In my opinion, Twitter is one the new words of mouth of the new millennium. This mode of Social Media is creating communities, building past and present business relationships, increasing visibility and business not only on a local, state or national level, but on a global level. This is the latest and greatest “World Wide Rave.”
